Transforming the Digital Consumer Experience
The Media industry continues its profound digital transformation. Supply chains are redefined; products and services reconfigured, whole business models are revamped. The only constant in this evolving, connected and personalized world is change.
Digital consumer experiences are a synthesis of all the interactions of actual or potential customers. This extends from the advertising that precedes direct interaction, the interaction with the product, to post sale follow up and resulting repeat purchases. Shifting consumer expectations have dramatically altered revenue sources; from traditional format to new digital streams. Success in this environment requires business and technology innovation at a pace that has not been witnessed before.
We enable solutions with our repository of reusable NYCG assets and from partnerships with many leading technology providers. In particular, we focus on:
- Multi-channel readiness
- Rights and royalty management
- Direct-to-consumer transformation
- Digital asset production
We extend our commitment to the industry by enabling client partnering and delivering go-to-market solutions and products. NYCG believes in growing with clients and is not afraid to share risk, be it in mobile or other advanced platform ventures. A connected ecosystem that maximizes enterprise value is how we thrive with our clients. We partner with our Media customers for new content product launches, consumer experience improvement initiatives and additional investments that help our clients realize new revenue streams.